For more than 20 years, Smokey Mountain Chew, Inc. (SMC) has developed and marketed premium tobacco-free products to assist adult tobacco consumers who are looking for tobacco-free alternatives. Our brand is America’s Original and Best-Selling Tobacco-Free Smokeless and has garnered multiple industry awards. We are proud to be considered the market leader and innovator in this fast-growing tobacco-free category, and we are thankful for our distributor and retail partners who provide us the space to bring “Better for You” and “Community Friendly” tobacco-free alternatives to consumers.
To keep up with demand and maintain our leadership position, we recently invested in R&D and brand-new equipment to develop what we believe is an outstanding product mix that will be the base for our new pouches line. The top-of-the-line pouch machine resides in our state-of-the-art F.D.A. inspected food grade manufacturing facility in Coppell, Texas. We believe our new line of pouches are sure to please our current consumer base and will attract a new audience as we have recognized a popular product attribute and included naturally occurring caffeine in our mix. In addition to the new pouch line, SMC’s eight snuff flavors: Wintergreen, Classic, Straight, Arctic Mint, Cherry, Peach, Citrus and Grape, have undergone a brand refresh and have a new premium look to match the premium product inside. Same great taste with new premium packaging.
So, why new pouches? For one, as seen in ‘CSP 2020 Tobacco Category Digest’ “Spitless tobacco (referring to tobacco-free nicotine on demand products) was the other bright spot in the tobacco category, with unit sales growing more than 44%, according to IRI.” The tobacco-free pouches segment is booming, and that is bringing more attention to tobacco and nicotine-free alternatives for consumers looking to completely leave tobacco and nicotine. Furthermore, the alternative segment is developing on its own, with new brands regularly entering the market and retailers carving out more dedicated space for products like SMC that serve as category extenders; meaning they keep profits in the category. Our products also assist our industry friends that continue to be challenged with sales and merchandising restrictions and flavor bans.
Our launch has tremendous marketing support. SMC provides the strongest advertising support of any tobacco-free smokeless brand. We have a national television campaign on Discovery, Outdoor, and the Sportsman Channel, featuring our partnership with Major League Fishing and our pro Josh Bertrand. We also partner with Major League Bow Hunter, starring Hall-of-Fame baseball star Chipper Jones and former MLB pitcher Matt Duff. We also continue to proudly partner with Hall of Fame football legend Randy White, who has been a Smokey Mountain spokesman for more than 20 years.
Energize your profits with SMC Wintergreen and Arctic Mint Pouches that deliver long-lasting great taste and are backed by our always fresh guarantee. For more information see our contacts list